Experience

2009-Present: Freelance. Branding, logo identity, direct market campaigns, printing,
web site design, analytics, marketing and copy writing. Clients include local business and services.
Utilizing all AdobeCS3-4 Creative Suite to execute graphics and concepts to published pieces.
Conceptualizing new advertising strategies. New media research, inter active design and search engine optimization.

2008-Present: Macy's Herald Square, New York.
Visual merchandising display presentation and styling for men's fashion floors. Including all brands, young men's and european collections. Style coordinated mannequins and forms.Executed support collateral for in store displays and windows, following all corporate directives and market trends.

2007-2008: AIA-American Institute for Architecture.
Vinyl graphics and installation. Working with exhibition designers producing and or installing large format digital printing and vinyl graphics to complete architectural exhibitions and shows in three floor New York City exhibition space.

1997-2007: Macy's Hearld Square, New York.
Visual Merchandising - In House Graphics Department. Produce in store vinyl graphics for window
display, vendor logos, special events, promotions. Responsible for balancing a quarterly budget for supplies and materials. Maintained supply inventory, vendor contact and tech support for computers and equipment. Maintained meetings with Visual Merchandising Managers to implement concepts and
specification requirements including layout, color story matching and directives.
Graphic file preparation includes the use of Photoshop, and Illustrator. Solving cross-platform issues.

1999-2006: Getting Digital Inc., New York.
President - Digital media design company.
Graphic and visual display solution for retail fashion showrooms, stores, galleries
and exhibition spaces. Printing and out sourcing large format digital printing and media.
Clients included: Levi's, 7W Showrooms, Visioniare Gallery,and various New York City
store fronts, galleries, exhibition spaces, museums and restaurants.

Education:
Ringing Collage of Art and Design of Art & Design. Major: Illustration and Advertising Graphics.

Mac Learning Center:
Photoshop, Illustrator, Quark HTML. Dreamweaver.

Hobbies and interests:
Art, music writing, producing electronic music on Logic Pro, and designing modern furniture.

Artist Statement >